In the current global economy with its prevailing competitive environment, firms frequently determine that their employees are their overall most useful resource (Brickley et al., 2002). Firms’ organisational structure is heavily dependent on the workforce, which influences the organization through their engagement, attitudes and motivation (Bruzelius & Skärvad, 2004). The future of corporations depends on its employees, and the importance of human resources has been brought to centre stage, more than ever before (Bhattecharya & Mukherjee, 2009). Whiteley (2002) describes higher motivation increases employee performance. However, getting employees to outperform during all conditions is one of the most difficult challenges managers are facing (Nohria, Groysberg & Lee, 2008). Accordingly, Bruzelius and Skärvad (2004) argued that to get employees motivated to work more efficiently and to support the company’s values and goals, they need to get compensated through re...